Customer Relationship Management (CRM) is a software system designed to manage and nurture relationships with customers throughout the entire customer lifecycle. CRM solutions provide businesses with tools to track customer interactions, gather valuable data, and analyze customer behavior to improve customer satisfaction and loyalty.

CRM systems centralize customer data, allowing businesses to have a 360-degree view of their customers, including their purchase history, preferences, and communication history. This data-driven approach helps businesses personalize marketing efforts, provide better customer service, and identify opportunities for upselling and cross-selling.